William Walker Atkinson

Students of history find a continuous chain of reference to the mysterious influence of one human mind over that of others. In the earliest records, traditions and legends may be found giving reference to the general belief that it was possible for an individual to exert some weird uncanny power over the minds of other persons, which would influence the latter for good or evil. And more than this, the student will find an accompanying belief that certain individuals are possessed of some mental power which bends even "things" and circumstances to its might.Way back in the dim past of man's history on this planet, this belief existed, and it has steadily persisted in spite of the strenuous opposition of material science, even unto the present day. The years have not affected the belief, and in these dawning days of the Twentieth Century it has taken on a new strength and vitality, for its adherents have boldly stepped to the front, and confronting the doubting materialistic thinkers, have claimed the name of "Science" for this truth and have insisted that it be taken, once and for all, from the category of superstition, credulity and ignorant phantasm.

THE Universe is governed by Law - one great Law. Its manifestations are multiform, but viewed from the Ultimate there is but one Law. We are familiar with some of its manifestations, but are almost totally ignorant of certain others. Still we are learning a little more every day - the veil is being gradually lifted.We speak learnedly of the Law of Gravitation, but ignore that equally wonderful manifestation, THE LAW OF ATTRACTION IN THE THOUGHT WORLD. We are familiar with that wonderful manifestation of Law which draws and holds together the atoms of which matter is composed - we recognize the power of the law that attracts bodies to the earth, that holds the circling worlds in their places, but we close our eyes to the mighty law that draws to us the things we desire or fear, that makes or mars our lives.When we come to see that Thought is a force - a manifestation of energy - having a magnet-like power of attraction, we will begin to understand the why and wherefore of many things that have heretofore seemed dark to us. There is no study that will so well repay the student for his time and trouble as the study of the workings of this mighty law of the world of Thought - the Law of Attraction.

There are many forms of belief - many degrees of doctrine - regarding Reincarnation, as we shall see as we proceed, but there is a fundamental and basic principle underlying all of the various shades of opinion, and divisions of the schools. This fundamental belief may be expressed as the doctrine that there is in man an immaterial Something (called the soul, spirit, inner self, or many other names) which does not perish at the death or disintegration of the body, but which persists as an entity, and after a shorter or longer interval of rest reincarnates, or is re-born, into a new body - that of an unborn infant - from whence it proceeds to live a new life in the body, more or less unconscious of its past existences, but containing within itself the "essence" or results of its past lives, which experiences go to make up its new "character," or "personality." It is usually held that the rebirth is governed by the law of attraction, under one name or another, and which law operates in accordance with strict justice, in the direction of attracting the reincarnating soul to a body, and conditions, in accordance with the tendencies of the past life, the parents also attracting to them a soul bound to them by some ties in the past, the law being universal, uniform, and equitable to all concerned in the matter. This is a general statement of the doctrine as it is generally held by the most intelligent of its adherents.

To the minds of most people, the term Personal Magnetism conveys the idea of a current radiating from the person of the magnetic individual, drawing to him all those within the radius of his magnetic force. This idea, whilst on the whole erroneous, still contains within it the germ of the real truth. There is a current of attracting force radiating from man, but it is not a magnetic force in so far as the term "magnetism" implies some connection with the lodestone or electricity. The human magnetic current, whilst bearing some resemblance to these two familiar forces in its effects, has no real connection with them so far as is concerned its origin or intrinsic nature.That which we call Personal Magnetism is the subtle current of thought-waves, or thought-vibrations, projected from the human mind. Every thought created by our minds is a force of greater or lesser intensity, varying in strength according to the impetus imparted to it at the time of its creation. When we think, we send from us a subtle current, which tables along like a ray often far removed from us by space, a forceful thought will go on its errand charged with a mighty power, and will often bear down the instinctive resistance of the minds of others to outside impressions, whilst a weak thought will be unable to obtain an entrance Trance to the mental castle of another, unless that castle be but poorly guarded. Repeated thoughts along the same lines sent one after the other, will- often effect - an entrance where a single thought-wave, although much stronger, will be repulsed. It is an exhibition of a physical law in the Psychical world, and exemplifies the old saying about steady dripping wearing away a stone.

We all know that in order to accomplish a certain thing we must concentrate. It is of the utmost value to learn how to concentrate. To make a success of anything you must be able to concentrate your entire thought upon the idea you are working out.Do not become discouraged, if you are unable to hold your thought on the subject very long at first. There are very few that can. It seems a peculiar fact that it is easier to concentrate on something that is not good for us, than on something that is beneficial. This tendency is overcome when we learn to concentrate consciously.If you will just practice a few concentration exercises each day you will find you will soon develop this wonderful power.Success is assured when you are able to concentrate for you are then able to utilize for your good all constructive thoughts and shut out all the destructive ones. It is of the greatest value to be able to think only that which will be beneficial.Did you ever stop to think what an important part your thoughts, concentrated thoughts, play in your life? This book shows their far-reaching and all-abiding effects.These lessons you will find very practical. The exercises I have thoroughly tested. They are arranged so that you will notice an improvement from the very start, and this will give you encouragement. They point out ways in which you can help yourself.Man is a wonderful creature, but he must be trained and developed to be useful. A great work can be accomplished by every man if he can be awakened to do his very best. But the greatest man would not accomplish much if he lacked concentration and effort. Dwarfs can often do the work of giants when they are transformed by the almost magic power of great mental concentration. But giants will only do the work of dwarfs when they lack this power.We accomplish more by concentration than by fitness; the man that is apparently best suited for a place does not always fill it best. It is the man that concentrates on its every possibility that makes an art of both his work and his life.

NEW THOUGHT: ITS HISTORY AND PRINCIPLES (The Message of the New Thought) is a classic work by William Walker Atkinson that explains how the origins of the New Thought movement, the uniquely American spiritual philosophy that developed at the turn of the 20th century, can be found in the oldest philosophical systems of humanity, and in the revival of Transcendentalism which occurred in America about 1800 to 1825. The text of this 2009 edition has been edited into gender neutral language in recognition of the author's desire to bring the insights of New Thought to all people. Gender neutral language is a subtle but important way to promote equality, and equality is at the core of Atkinson's thinking. This gender neutral edition brings Atkinson's insights to a new generation of readers in need of his timeless insights, and includes a new Introduction by the editor. It also includes the author's "Working Creed", a summary of both his personal beliefs and the New Thought system in general.

In reading this book we may begin to see that there is nothing "unnatural" in the hypothesis that there may be reports conveyed to the consciousness of man by means of higher vibrations than those of ordinary sound, or ordinary sight, providing that man has either highly developed his ordinary senses of sight, hearing, or touch to a degree sufficiently high to register these higher vibrations; or else has evolved and unfolded into consciousness certain latent faculties of sense-impression which are lying dormant in the great masses of mankind. In fact, the thoughtful person will be forced to admit that this new knowledge of the nature of sensations, and of its relation to vibratory motion, renders extremely probable the truth of the great body of reports of such so-called extra-conscious knowledge which the experience of the race has furnished from the beginning of human history down to the present time. Such a person will see that it is not a sign of "credulity" for a person to accept such reports, so universally set forth; but that, rather, it is a sign of "credulity" for a person to accept blindly the dogmatic assertions of the materialistic sceptics to the effect that "there is no such thing possible in the natural world, under natural world, under natural laws - the whole thing is delusion or else deliberate fraud." Such "know-it-all" persons are usually found to really "know much that is not true," and to lack knowledge of much that is true, regarding Nature, her realm and her laws.Let us say that the student of this book will find nothing contained within this book which is contrary to Nature's laws and principles. He will nowhere in it be asked to suspend the exercise of his reason, and to accept as facts things which violate all of Nature's laws. Instead, he will find at each point full natural explanations of even the most wonderful phenomena; and the appeal to accept same will be made always to his reason, and not to his blind faith or unreasoning belief. The student is urged to build his knowledge of this important subject upon this solid rock of natural law and fact, and not upon the shifting and sinking sands of mere dogmatic assertion and appeal to assumed authority ancient or modern.