Helen Wright

Selections from several authors' works which recount unusual experiences with wild animals.

Collected writings of those who explore the sea, from Cousteau's account of perfecting the aqualung to Rachael Carson's essay on minute animals and plants that traverse the globe on ocean currents.

This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.