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Co-Opetition

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First Sentence
""Business is War.""
287 pages
~4h 47min to read
Published 1996 Profile Books 1 views
ISBN
359335585X, 9783593355856
Editions
Hardcover
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Description

A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.

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