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Co-Opetition

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307
PAGES
~5h 7min
READING TIME
English
LANGUAGE
Categories
Game Theory
Strategic Planning
Cooperation
Competition
Published 1996 Campus Fachbuch 3 views
ISBN
9780006387244
Editions
Hardcover
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About Author

Barry J. Nalebuff

Barry J. Nalebuff (born July 11, 1958) is an American businessman, business theorist, and writer. He is a Milton Steinbach Professor of Management at Yale School of Management and author who specializes in business strategy and game theory.

First sentence

"Business is War."...

Description

A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.

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