W. Chan Kim

Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

"Is your health care organization spending too much time on strategy with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for health care professionals to help you catalyze your strategy development and execution. Leading experts such as Michael E. Porter, James Collins, W. Chan Kim, and Renée Mauborgne, provide the insights and advice you need to: understand how the rules of corporate competition translate to the healthcare sector; craft a vision for an uncertain future; segment your market to better serve diverse patient populations; achieve the best health health outcomes--at the lowest cost; learn what disruptive innovation means for healthcare; use the balanced scorecard to measure your progress." --

Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.An expanded edition of the book was published in 2015, while a sequel entitled Blue Ocean Shift was published in 2017.

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket

1 online resource (224 pages)