Steven Heller

Through case studies with an international roster of designers like Dave Eggers, Maria Kalman, Charles Spencer Anderson, and others, this book explores the whys, hows, and wherefores of the conception and production processes. Design entrepreneurs must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and does not, and this is the book that shows them how that feat is accomplished.

This book examines the history, evolution, and application of four specific genres of dynamic letterforms - hand-drawn, vernacular, humorous, and digitally driven. The book provides a historical context for each genre and explores the anatomy of its type, with a look at the form and function of representative examples. Selected full alphabets and letterforms are presented with text on their origins and analog or digital evolution, and work produced by a wide range of designers show how these typographic forms are applied.

The advent of the computer has spawned a remarkable proliferation of both typography and type design. American Typeplay is an intensive survey of the masterful uses of type by more than 150 designers working in a variety of media. Over 400 images demonstrate an eclectic array of approaches, from hand lettering to custom font design to retro and vernacular appropriation to classical homage. Striking examples of annual reports, brochures, posters, book jackets, CD packages, magazine covers, typefaces, invitations, catalogs, logos, stationery, media kits, fonts and more are reproduced in full color. A wellspring of typographic ingenuity, American Typeplay demonstrates how today's most noted graphic designers successfully stretch, bend, distort and "play" with type to achieve imaginative results. From the subtle to the outrageous, from the fresh to the bold, American Typeplay celebrates type in the digital age.

Een geadopteerde jongen uit Chili ontmoet een meisje met een verslaafde moeder. Samen verwerken ze hun verdriet over de verstoorde relatie met hun moeders.

"Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--Jacket.

Publisher description: A chunky, distinctive object of brilliant design in and of itself, Stylepedia is the first handy, cross-referenced desk guide to the kaleidoscope that is modern design. In hundreds of illustrated entries, Heller and Fili, the award-winning authors of Euro Deco and numerous other popular design titles, survey the designers, schools, and movements that comprise the practice today as well as take a fascinating glimpse back at some of the seminal early leaders. From the first Santa Claus to appear on a Coca-Cola bottle to the increasingly ubiquitous camouflage tee shirt, iconic everyday items of yesterday and today provide valuable inspiration to designers and design aficionados. As quirky as it is useful and positively packed with lavish color illustrations, this designer's design compendium is the only one of its kind.

Marketing Illustration is the first book to offer a comprehensive look at the realities of illustration today. Illustration students, educators, and working artists will find illuminating commentary from illustrators working in a variety of media, including editorial, graphic novels, comics, animations, Web, games, toys, fashion, and textiles, including:Paul Budnitz - Gary Baseman - Todd Radom - J.J. Sedelmaier - Peter Thaler - Alex Murawski - Anita Kunz - Brett Ryder - Craig Frazier - Yuko Shimizu - Wes BedrosianInterviews with these and many others explore how old techniques have changed, how new ones have emerged, and how they adapted to the change, printed alongside their attractive work samples. Marketing Illustration, published in association with the School of Visual Arts, explores the impact of technology on the future of the illustration market.

In what's been hailed as the "first book offering a comprehensive survey of humor in graphic design," art directors/authors Steven Heller and Gail Anderson have certainly taken a thorough look at humor as an important graphic design element. Realizing the importance of wit and humor, the authors have unveiled, in the first section called "Anatomy of Wit," projects from the areas of book and record jackets, logos, posters, typography and advertising. An overview of work is displayed with pertinent information about the piece such as date, art director/illustrator, designer, client and other relative data. Pieces shown date as early as the 19th century and continue to present day. Explored in the text are techniques used to create and incorporate wit and humor into graphic design and the methods used that include distortion, juxtaposition, repetition, scale, verbal and visual puns, cliches and on and on. Each is accompanied by examples. Section two of the book, "What Is Humor?" is a collection of interviews with top graphic designers such as Paul Rand, Mike Hicks, April Garsten and Zoe Brotman. and Elwood H. Smith. The designers are questioned about how and why they use humor and how it influences their work. Heller and Anderson provide a nice getaway from the usual design books that come our way. I really think you'll enjoy reading this one. -Neil Burns