Russ Alan Prince

Cultivating the Affluent: How to Segment and Service the High-Net-Worth Market gives a guided tour of how wealthy individuals think and feel about the way their money is managed, yielding an abundance of vital insights for those seeking to sell financial services to the market. Using an extensive survey of more than 850 high-net-worth individuals, the authors identify nine profiles to guide financial professionals in understanding the investment psychology of the affluent. With numerous charts and tables, Cultivating the Affluent offers an invaluable tool for anyone aiming to succeed in this burgeoning field.

Learn how to negotiate like a member of the Forbes 400 richest Americans. Negotiation is a key wealth creation skill, and contrary to what you've always heard, great negotiations are not about reaching a happy medium for all parties. I Win, You Whatever provides lessons learned and the secrets revealed from careful study and research on the world's most successful entrepreneurs and master wealth creators.

xvi, 219 p. : 24 cm