Richard Florida

Research–driven and clearly written, bestselling economist Richard Florida addresses the growing alarm about the exodus of high–value jobs from the USA.Today's most valued workers are what economist Richard Florida calls the Creative Class. In his bestselling The Rise of the Creative Class, Florida identified these variously skilled individuals as the source of economic revitalisation in US cities. In that book, he shows that investment in technology and a civic culture of tolerance (most often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class.In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The USA once led the world in terms of creative capital. Since 2002, factors like the Bush administration's emphasis on smokestack industries, heightened security concerns after 9/11 and the growing cultural divide between conservatives and liberals have put the US at a large disadvantage. With numerous small countries, such as Ireland, New Zealand and Finland, now tapping into the enormous economic value of this class – and doing all in their power to attract these workers and build a robust economy driven by creative capital – how much further behind will USA fall?

Here, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. He describes a society in which the creative ethos is increasingly dominant.

Argues that the social changes of the past few decades have occurred by choice rather than involuntarily, citing the rise of a new creative social class that derives its identity and values from its roles as purveyors of creativity and finds its basis in the economy.

"In recent years, the young, educated, and affluent have surged back into cities, reversing decades of suburban flight and urban decline. And yet all is not well. In The New Urban Crisis, Richard Florida, one of the first scholars to anticipate this back-to-the-city movement in his groundbreaking The Rise of the Creative Class, demonstrates how the same forces that power urban growth also generate cities' vexing challenges, such as gentrification, segregation, inequality, and unaffordable housing. Middle-class neighborhoods are disappearing as our cities and suburbs are carved into small areas of privilege surrounded by vast swaths of poverty and disadvantage. The rise of a winner-take all urbanism represents a profound crisis of today's urbanized knowledge economy that threatens our economic future. But if this crisis is urban, so is its solution. Cities remain the most powerful economic engines the world has ever seen. The only way forward is to devise a new model of urbanism-for-all that encourages innovation and wealth creation while generating good jobs, rising living standards, and a better way of life for everyone. We must rebuild cities and suburbs for the middle class by investing in infrastructure, reforming zoning and tax laws, building more affordable housing, and further empowering cities to address their own unique challenges. A bracingly original work of research and analysis, The New Urban Crisis offers a compelling diagnosis of our economic ills and a bold prescription for more inclusive cities capable of ensuring growth and prosperity for all."--Jacket.

All places are not created equal. In this groundbreaking book, Richard Florida shows that where we live is increasingly a crucial factor in our lives, one that fundamentally affects our professional and personal prospects. As well as explaining why place matters now more than ever, Who’s Your City? provides indispensable tools to help you choose the right place for you.