Norbert Schwarz

In this book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. Thinking About Answers is based on the most current insights from research on survey methods and cognitive psychology. The authors present the survey as a social conversation and investigate and document the meanings of the answers respondents give to researchers. Thinking About Answers is an invaluable resource for survey research practitioners and students, cognitive and methodology researchers, and methods or cognitive psychology students.

xi, 469 p. : 24 cm

Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. What implicit measurement techniques are currently available? What are their strengths and limitations, compared to traditional self-report measures? And how can researchers use these procedures effectively in their work? Addressing these and other essential questions, this timely book brings together leading experts to review the state of the science, address salient controversies and concerns, and offer practical guidance for investigators.

"The nature of well-being is one of the most enduring and elusive subjects of human inquiry. Well-Being draws upon the latest scientific research to transform our understanding of this ancient question. With contributions from leading authorities in psychology, social psychology, and neuro-science, this volume presents the definitive account of current scientific efforts to understand human pleasure and pain, contentment and despair."--BOOK JACKET.