Mukul Pandya

25 extraordinary leaders, 25 incisive profiles: Andy Grove, Intel Bill Gates, Microsoft John Bogle, The Vanguard Group Steve Jobs, Apple & Pixar Warren Buffett, Berkshire Hathaway Herb Kelleher, Southwest Airlines Sam Walton, Wal-Mart Jack Welch, GE Jeff Bezos, Amazon Mary Kay Ash, Mary Kay Michael Dell, Dell Peter F. Drucker Alan Greenspan Oprah Winfrey, Harpo, Inc. George Soros, Soros Fund Management James Burke, Johnson & Johnson Lee Iacocca, Chrysler Peter Lynch, Fidelity Investments Frederick Smith, FedEx Mohammed Yunus, Grameen Bank Ted Turner, Turner Broadcasting Lou Gerstner, IBM & RJR Nabisco Charles Schwab, Charles Schwab Richard Branson, Virgin William George, Medtronic

Offers a new way of looking at the perplexing circumstances surrounding business today. Knowledge@Wharton on Building Corporate Value examines the financial and strategic approaches for bringing companies back from the bleeding edge. Through a combination of research, Wharton Executive Education programs and events, and company cases and interviews with industry leaders, this book delivers epiphanies for managers who have lost their way in the e-craze. The authors provide a framework for applying more robust and rigorous approaches to financing, outsourcing, R&D, company infrastructure, and customer relationship management.

"The true Internet story is in your company and your ability to formulate information-based strategies to yield sustainable competitive advantage. Knowledge@Wharton On Building Corporate Value draws on frontline research and case studies, interviews with industry leaders, and content from world-renowned Wharton School executive programs to explore how your company can build value by capitalizing on the Internet and its still-evolving capabilities. Providing a framework for developing and implementing business models and investment strategies designed for today's marketplace, it details: Strategic and tactical lessons for leveraging the Internet capabilities of your business; Four key drivers for creating value through the Internet; and proven techniques for using the Internet to target - and capture - newly profitable market microsegments."--BOOK JACKET.