Mark H. McCormack

The bestselling author of "What They Don't Teach You at Harvard Business School" now focuses on key disciplines and shares his philosophy on selling. Written in his trademark candid, anedcotal style, "On Selling" expands upong the three basic tenets of salesmanship--how to identify the customer, how to reach the customer, and how to persaude the customer to buy--and guide readers through the steps which every salesperson must master.

Never one for trendy management theories, Mark H. McCormack shares his time-honored methods for getting ahead in business - the same methods that have helped him become one of the most successful, innovative, and articulate entrepreneurs in the international business arena. Founder and chairman of the International Management Group, McCormack teaches the art of verbal communication in this essential.

Gives practical advice that will put clients on an equal footing with their lawyers.

In On Negotiating, both novice and experienced business-people receive an advanced course on the art of negotiating from bestselling author and founder of International Management Group, Mark H. McCormack. Written in a bold, instructive voice by a business pioneer whose sometimes unorthodox views and methods have proven successful in the marketplace, this informative book is filled with personal and professional anecdotes and examples that clearly illustrate often misunderstood concepts.