Juan Enriquez

Alphabets, Language, and Code. From the earliest cave wall paintings to the 1s and 0s of the digital revolution, Juan Enriquez examines the historical impact of data transmission on the global economy. But looking forward there is a new language -- the ATCGs of genomic code -- that will fundamentally change companies, industries, and even nations. It's not just the bio, pharma, agribusiness, and energy companies that will be affected -- it's every company.

Can a country be like a marriage that has run out of cash and steam? Eventually, even those who love each other sometimes conclude they cannot stay together. Enriquez's insights into the financial, political, and cultural issues we face will lead you to the question no one has yet put on the table: Could "becoming untied" ever happen here? When the enemy was outside--for example, when the Soviet Union launched Sputnik and people feared America would lose the brain race--we rallied. Now the enemy is within, and we polarize. Defaming the legitimacy of people on the "other" side becomes the currency of the day, where people in blue states are seen as godless liberal elitists and those in red states are seen as, well, rednecks. Countries, even one as powerful and successful as America, live on fault lines. When a fault line splits, it's near impossible to put things back together again.--From publisher description.

In Evolving Ourselves, futurist Juan Enriquez and scientist Steve Gullans conduct a sweeping tour of how humans are changing the course of evolution--sometimes intentionally, sometimes not. For example: Globally, rates of obesity in humans nearly doubled between 1980 and 2014. What's more, there's evidence that other species, from pasture-fed horses to lab animals to house cats, are also getting fatter. As reported by U.S. government agencies, the rate of autism rose by 131 percent from 2001 to 2010, an increase that cannot be attributed simply to increases in diagnosis rates. Three hundred years ago, almost no one with a serious nut allergy lived long enough to reproduce. Today, despite an environment in which food allergies have increased by 50 percent in just over a decade, 17 million Americans who suffer from food allergies survive, thrive, and pass their genes and behaviors on to the next generation. In the pre-Twinkie era, early humans had quite healthy mouths. As we began cooking, bathing, and using antibiotics, the bacteria in our bodies changed dramatically and became far less diverse. Today the consequences are evident not only in our teeth but throughout our bodies and minds. Though these harbingers of change are deeply unsettling, the authors argue that we are also in an epoch of tremendous opportunity. New advances in biotechnology help us mitigate the cruel forces of natural selection, from saving prematurely born babies to gene therapies for sickle cell anemia and other conditions. As technology enables us to take control of our genes, we will be able to alter our own species and many others--a good thing, given that our eventual survival will require space travel and colonization, enabled by a fundamental redesign of our bodies. Future humans could become great caretakers of the planet, as well as a more diverse, more resilient, gentler, and more intelligent species--but only if we make the right choices now.

You will never look at the world in the same way after reading As the Future Catches You. Juan Enriquez puts you face to face with a series of unprecedented political, ethical, economic, and financial issues, dramatically demonstrating the cascading impact of the genetic, digital, and knowledge revolutions on your life. Genetics will be the dominant language of this century. Those who can "speak it" will acquire direct and deliberate control over all forms of life. But most countries and individuals remain illiterate in what is rapidly becoming the greatest single driver of the global economy. Wealth will be more concentrated and those with knowledge to sell--both countries and individuals--will be the winners. Consider what will happen when:- Your genetic code can be digitally imprinted on an ID card and your insurance company and employer see that you are genetically disposed to, say, heart disease.- Pharmaceutical products are developed so that you can eat genetically modified broccoli to protect yourself from cancer.- Cloning will be as common as in vitro fertilization and scientists can influence the genetic design not only of other species but of your own children.- Creating wealth no longer requires many hands. Lone individuals are giving birth to entire new industries that rapidly become bigger than the economies of most countries on earth, but create very few jobs.As the Future Catches You resembles no other book. A typical page may contain just a few dozen words. But each seemingly discrete fact is like a chip in an intellectual mosaic that reveals its meaning and beauty only as you step back and see the big picture. Juan Enriquez is like the best teacher you ever had, one who helps you to see something in a new light and makes you say, "Now I get it!" Juan Enriquez's main point is that technology is not kind, it does not say "please," but slams into existing systems and destroys them while creating new ones. Countries and individuals can either surf new and powerful waves of change--or get crushed trying to stop them.The future is catching us all. Let it catch you with your eyes wide open.From the Hardcover edition.