Newton
"Newton: The Making of Genius is not a conventional biography of the man but a cultural history of the interrelated origins of modern science, the concept of genius, and the phenomenon of fame. Beginning with the eighteenth century, when the word "scientist" had not even been coined, Fara reveals how the rise of Isaac Newton's status was inextricably linked to the development of science.
His very surname has acquired brand-name-like associations with science, genius, and Britishness - Apple Computers used it for an ill-fated companion to the Mac, and Margaret Thatcher has his image in her coat of arms.".
"Newton's apotheosis was made possible by the consumer revolution that swept through the Atlantic world in the eighteenth century. His image adorned the walls, china, and ornamental coinage of socially aspiring British consumers seeking to identify themselves with this very smart man. Traditional impulses to saint worship were transformed into altogether new phenomena: commercialized fame and scientific genius, a secularized version of sanctity."--BOOK JACKET.
