Jesse Lee Peterson

Exploring the dark side of the theories put forth by such icons as Norman Vincent Peale and Eckhart Tolle by looking to both ancient philosophy and current business theory, Burkeman--a feature writer for British newspaper The Guardian--offers up the counterintuitive idea that only by embracing and examining failure and loss and unhappiness will we become free of it.

"Professor Ernst has recieved So-Called Alternative Medicine (SCAM) as a patient, practised it as a doctor, and researched it as a scientist. He provides an insider's perspective by covering aspects of SCAM that most other books avoid. Whilst presenting us with the scientific evidence, Ernst adds his own touches of humour and satire, making this book both informative and entertaining. If you have an interest in healthcare and want a scientifically researched, evidence based evaluation of alterative medicine, this book is for you. It might just prevent you from wasting your money on, or endangering your health with, bogus treatments."--Back cover