Hermawan Kartajaya
Personal Information
Description
Hermawan Kartajaya, born in Surabaya, Indonesia, is an Indonesian author and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored Repositioning Asia: From Bubble to Sustainable Economy with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” He and Kotler teamed up again in 2002 in their book Rethinking Marketing: Sustainable Marketing Enterprise. Source: [Goodreads](
Books
Think ASEAN! Rethinking Marketing toward ASEAN Community 2015
Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha.
Attracting Investors
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several ...
Marketing plus
Marketing planning and strategy related to the value and life style of Indonesian people.