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George Horace Gallup

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Born January 1, 1901
Died January 1, 1984 (83 years old)
Jefferson, United States
Also known as: George Gallup, George H. Gallup
10 books
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Book-of-the-Month Club project

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Public opinion statistician, pollster. Topics include: early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures.