Edward L. Bernays
Personal Information
Description
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life. He was the subject of a full length biography by Larry Tye called The Father of Spin and later an award-winning 2002 documentary for the BBC by Adam Curtis called The Century of the Self
Books
Your future in a public relations career
Defines public relations and outlines opportunities in the field. Also discusses, the aptitudes and training necessary to the making of a good public relations practitioner.
Democratic leadership in total war
An address given by Edward L. Bernays at Cleveland College of Western Reserve University on the importance of democracy, leadership, and unity during times of war. Mr. Bernays was a renown public relations consultant who worked with President Woodrow Wilson, Procter & Gamble, President Calvin Coolidge, CBS, Carl Byoir, the United Fruit Company, General Electric, Dodge Motors, Walter Lippman, the United States Public Health Service, the American Tobacco Company, and United States Committee on Public Information.
Public relations
"Young, PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter. The meeting is going badly until Rose suggests a staged romance with up-and-coming, young indie star Raya. He'll do it, but only if Rose becomes his publicist. As the faux-mance begins to rehabilitate Archie's faltering career, Rose finds his herself having unexpected, inconvenient and definitely unprofessional feelings for the crooner. But do late night texts and impromptu burrito binges mean he feels the same? In the end, Rose will have to decide whether to let her fantasy crush go, or to risk her reputation to be with the charming, handsome, scoundrel-y but sweet pop star she's grown to love"--