ITALY AUTHOR
Diego Gambetta
Diego Gambetta (born 1952) is an Italian-born social scientist.
As we approach the twenty-first century, a remarkable convergence of political and economic institutions has taken place around the world.
— from Trust, 1995
Most acclaimed

Trust
1995
In Trust, a sweeping assessment of the emerging global economic order "after History," Fukuyama examines a wide range of national cultures in order to divine the hidden principles that make a good and prosperous society, and his findings strongly challenge the orthodoxies of both left and right. In fact, economic life is pervaded by culture and depends, Fukuyama maintains, on moral bonds of social trust. This is the unspoken, unwritten bond between fellow citizens that facilitates transactions, empowers individual creativity, and justifies collective action. In the global struggle for economic predominance that is now upon us - a struggle in which cultural differences will become the chief determinant of national success - the social capital represented by trust will be as important as physical capital. But trust varies greatly from one society to another, and a map of how social capital is distributed around the world yields many surprises. The greatness of this country, he maintains, was built not on its imagined ethos of individualism but on the cohesiveness of its civil associations and the strength of its communities. But Fukuyama warns that our drift into a more and more extreme rights-centered individualism - a radical departure from our past communitarian tradition - holds more peril for the future of America than any competition from abroad.

The Sicilian Mafia
1992
Blood ceremonies, obscure symbols, elaborate codes, brutal executions: the arcane remnants of a defunct culture? The Mafia, this book suggests, is not nearly as bizarre as all that, not nearly as remote as we might think. In fact, as Diego Gambetta's analysis unfolds, the Mafia begins to resemble any other business. In a society where trust is in short supply, this business sells protection, a guarantee of safe conduct for commercial and social transactions. It grudgingly shares the market with other concerns like itself, of which it is merely the most successful. The author develops his elegant economic theory with ample evidence, much of it based on the remarkable work done by Judge Giovanni Falcone and his colleagues in Palermo and Agrigento in the 1980s. Drawing on the confessions of eight Mafiosi and the trials their revelations triggered, Gambetta is able to explain all manner of peculiar Mafia marketing strategies that have been endlessly misinterpreted in the past. He makes illuminating - and unexpected - comparisons between the business of protection and ordinary industries, such as automotive insurance, and advertising. And he teases out the subtle distinctions between protection and extortion, in which the protector himself poses a threat. This new approach reshapes traditional interpretations of the Mafia - its origins, functions, and social consequences. Applying informal economic analysis, Gambetta shows how such a recognized evil can perform a real service, and how such a recognizable service can inflict great harm on a society.