Barrie Gunter
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Books
Media Sex
Using international evidence about media sex, examines the breadth of the questions abut the prevalence and prominence of sex in the media, about public opinion concerning sexual content, about different effects (usually harmful ones) that allegedly follow exposure to media sex, and about the use of sex as a selling device. [back cover].
Alcohol advertising and young people's drinking
A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
Effects of Video Games on Children
"The rapid growth in popularity of computer and video games, particularly among children and teenagers, has given rise to public concern about the effects they might have on youngsters. The violent themes of many of these games, coupled with their interactive nature, have led to accusations that they may be worse than televised violence in affecting children's antisocial behaviour. Other allegations are that they have an addictive quality and that excessive playing results in a diminished social contact and poorer school performance. But how bad are video games? There are strong methodological reasons for not accepting the evidence for video games effects at face value. There are also positive signs that playing these games can enhance particular mental competencies in children. This book provides an up-to-date review and critique of research evidence from around the world in an attempt to put the issue of video game effects into perspective."--Bloomsbury Publishing.
Kids and branding in a digital world
"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators."--Publisher's web site.
Violence on television
"This book presents the findings of the largest British study of violence on TV ever undertaken. The research was funded by the broadcasting industry and was designed to provide an up-to-date snapshot of the status of violence on TV. One chapter is dedicated to a comparison of findings from Britain and America. A total of nearly 11,000 hours of television output was monitored from 56 selected days sampled across a two-year period, covering eight channels in year one and ten channels in year two."--BOOK JACKET.