Alfred D. Chandler Jr.

"Consumer electronics and computers redefined life and work in the twentieth century. In Inventing the Electronic Century, business historian Alfred D. Chandler, Jr. traces their origins and worldwide development. From electronics prime mover RCA in the 1920s to Sony and Matsushita's dramatic rise in the 1970s; from IBM's dominance in computer technology in the 1950s to Microsoft's stunning example of the creation of competitive advantage, this analysis is essential reading for every manager and student of technology."--Jacket.

This book shows how large American corporations dealt with effectively administering an expanding business. The author summarizes the history of the expansion of the nation's largest industries during the past hundred years and then examines in depth the modern decentralized corporate structure as it was developed independently by four companies - du Pont, General Motors, Standard Oil (New Jersey), and Sears, Roebuck. (back cover copy)

"Suggested readings": p. 242.

"Scale and Scope concentrates on patterns of industrial growth and competitiveness in three leading industrial nations -- the United States, Germany, and Great Britain."--Page 2 of cover.