Will & vision
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First Sentence
"Gillette. Coke. Tide. These brands not only dominate their respective categories but have done so for several decades."
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256 pages
~4h 16min to read
Description
"Based on over a decade of in-depth research - drawn from hundreds of books and thousands of articles - Will & Vision presents an unbiased portrait of the true causes of enduring market leadership. And whether for photographic paper in the nineteenth century or online stock trading in the twenty-first, the answers it provides are surprising, historically substantiated, and thoroughly convincing."--BOOK JACKET.
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