To Feel the Music

Neil Young, who removed his music from Spotify to protest COVID-19 vaccine misinformation, previously took on the music industry so that fans could hear his music—all music—the way it was meant to be heard . Today, most of the music we hear is com-pressed to a fraction of its original sound, while analog masterpieces are turning to dust in record company vaults. As these record-ings disappear, music fans aren't just losing acollection of notes. We're losing spaciousness, breadth of the sound field, and the ability to hear and feel a ping of a triangle or a pluckof a guitar string, each with its own reso-nance and harmonics that slowly trail off into silence. The result is music that is robbed of its original quality—muddy and flat in sound compared to the rich, warm sound artists hear in the studio. It doesn't have to be this way, but the record and technology companies have incorrectly assumed that most listeners are satisfied with these low-quality tracks. Neil Young is challenging the assault on audio quality—and working to free music lovers from the flat and lifeless status quo. To Feel the Music is the true story of his quest to bring high-quality audio back to music lovers—the most important undertaking of his career. It's an unprecedented look inside the successes and setbacks of creating the Pono player, the fights and negotiations with record companies to preserve master-pieces for the future, and Neil's unrelenting determination to make musical art available to everyone. It's a story that shows how much more there is to music than meets the ear. Neil's efforts to bring quality audio to his fans garnered media attention when his Kickstarter campaign for his Pono player—a revolutionary music player that would combine the highest quality possible with the portability, simplicity and affordability modern listeners crave—became the third-most successful Kickstarter campaign in the website's history. It had raised more than $6M in pledges in 40 days. Encouraged by the enthusiastic response, Neil still had a long road ahead, and his Pono music player would not have the commercial success he'd imagined. But he remained committed to his mission, and faced with the rise of streaming services that used even lower quality audio, he was determined to rise to the challenge.