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The family of man

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192
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~3h 12min
READING TIME
English
LANGUAGE
The Museum of Modern Art, New York 6 views
ISBN
1633450015, 9781633450011
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About Author

Edward Steichen

Edward Jean Steichen (Luxembourgish: [ˈʃtɑɪ̯ɕən]; March 27, 1879 – March 25, 1973) was a Luxembourgish American photographer, painter and curator and a pioneer of fashion photography. His gown images for the magazine Art et Décoration in 1911 were the first modern fashion photographs to be published. From 1923 to 1938, Steichen served as chief photographer for the Condé Nast magazines Vogue and Vanity Fair, designating him the “greatest living portrait photographer” even as he turned to painting. Steichen worked for many advertising agencies, including J. Walter Thompson. During these years, Steichen was regarded as the most popular and highest-paid photographer in the world.

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"Conceived as an exhibition for MoMA in New York in 1955, with a catalogue published both by Maco Magazine Corporation and Simon and Schuster, The Family of Man has been heavily criticized, usually for its sentimentality and its disingenuous simplicity. Although indeed sentimental, The Family of Man was not as simple as it looked. ... The de-politicization of the photography was in fact a calculated piece of political image-making, stating that American values were the only universal values, and that the world could be one big happy family under the beneficent guidance of Uncle Sam. ... One of the ironic aspects of the project is the way its whole aesthetic derives from those German and Soviet exhibitions and propaganda books of the 1930s. The sententious tone, the grim determinism, the tendentious ideological stance, even the design, place The Family of Man in the propagandist mode of modernism rather than in the utopian wing to which it nominally aspires. Nevertheless, and this is an important point, it contains many fine photographs."--The Photobook : A History Volume II / Martin Parr and Gerry Badger. London : Phaidon, 2004.

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