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Sport stars

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First Sentence
"In a contemporary Western culture excessively saturated with media images of celebrity, no American athlete, perhaps no American has been more incessantly promoted than Michael Jordan."
280 pages
~4h 40min to read
Taylor & Francis Group 1 views
ISBN
9781134598540
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Description

Sport stars investigates the nature of the contemporary sports celebrity, examining stars' often turbulent relationship with the media and the sporting establishment. Through a series of case studies of sporting stars including Diego Maradona, Michael Jordan, Venus Williams and David Beckham, contributors examine the cultural, political, economic and technological forces which combine to produce the sports celebrity, and discuss the individual forms of fame each star experiences.

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