Product development for the service sector
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First Sentence
"A service organization has two choices in today's combative business environment: Succeed at developing new service products, or fail as a company."
278 pages
~4h 38min to read
Description
"In Product Development for the Service Sector, product development experts Robert Cooper and Scott Edgett present, for the first time, a comprehensive approach to product development tailored specifically for the dynamics of service industries. Drawing from their own extensive primary research and the experiences of pioneers like Sprint, Visa, Marriott, and the Pennsylvania Energy Company, the authors identify the nine critical steps for achieving project success - from doing solid, up-front homework to ensuring a quality launch effort."--BOOK JACKET.
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