Ogilvy on advertising
Minsik users reviews
0.0 (0)
Other platforms reviews
3.5 (6)
First Sentence
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Categories
224 pages
~3h 44min to read
Description
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
Detailed Ratings
0.0Emotional Impact
No ratings yet
0.0Intellectual Depth
No ratings yet
0.0Writing Quality
No ratings yet
0.0Rereadability
No ratings yet
0.0Pacing
No ratings yet
0.0Readability
No ratings yet
0.0Plot Complexity
No ratings yet
0.0Humor
No ratings yet