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No Logo

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3.5
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606
PAGES
~10h 6min
READING TIME
English
LANGUAGE
1
READERS
Categories
Political Aspects
Public Opinion
International Business Enterprises
Brand Name Products
De Geus 12 views
ISBN
0676972829, 0307399095, 9780307399090
Editions
Paperback
Hardcover
Mass Market Paperback
Audiobook
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About Author

Naomi Klein

Naomi Klein (born May 8, 1970) is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism and capitalism. Klein first became known internationally for her alter-globalization book No Logo (1999).

First sentence

The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products...

Description

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

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