Innovation and entrepreneurship

Minsik users reviews

First Sentence

"Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service."

Description

The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace.