Hospitality marketing
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First Sentence
"After working through this chapter, you should be able to: Define key marketing terms and understand the 'marketing concept'"
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424 pages
~7h 4min to read
Description
"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages."--BOOK JACKET.
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