Harvard Business Review on Customer Relationship Management
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First Sentence
"MAJOR BUSINESS TRENDS such as deregulation, globalization, technological convergence, and the rapid evolution of the Internet have transformed the roles that companies play in their dealings with other companies."
224 pages
~3h 44min to read
Description
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. - Back cover.
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