Handbook of survey research

"The Handbook of Survey Research, Second Edition, builds on its widely-recognized 1983 predecessor edited by Peter H. Rossi, James D. Wright, and Andy B. Anderson. Wright, together with Peter V. Marsden, assembled this edition. A new introductory chapter reviews the development of survey research, and highlights new directions and expansion of the field during the past quarter century. Subsequent chapters, all but two entirely new to this edition, provide comprehensive coverage of survey research methods." "Editors Marsden (Department of Sociology at Harvard University and a Co-Principal Investigator of the General Social Survey) and Wright (Department of Sociology at the University of Central Florida where he directs the Institute for Social and Behavioral Sciences, and the long-time editor of Elsevier's journal Social Science Research) significantly enlarged this edition to reflect the vast changes and growth in the survey research industry over the past three decades. In addition to updated material on central survey processes including sampling, measurement theory, and questionnaire construction, the new Edition includes new chapters on such topics as total survey error, ethical considerations in conducting surveys, power analysis, the psychology of survey response, specific survey modes (mail, telephone, Internet, and mixed-mode surveys), linking survey data to GIS and administrative data, cross-national and cross-cultural surveys, archiving and dissemination, and many others." "Comprehensiveness and depth of coverage distinguish the Handbook of Survey Research, Second Edition, from other texts. Timely and relevant, it includes emerging topics that are only now becoming highly salient within the industry. An authoritative reference book providing extensive coverage of the field, the Handbook is a vital resource for social scientists and students who conduct or plan to conduct survey research."--Jacket.