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Jan 1, 1914 — Jan 1, 1996· 82 yrs

UNITED STATES AUTHOR · SOCIAL ASPECTS · SOCIAL CONDITIONS

Vance Packard

Also known as: Vance Oakley Packard, V. Packard

12
BOOKS
4.0
AVG RATING (2)
2
READERS

American journalist, social critic, and author.

Granville Summit, United States
Wikipedia

Most acclaimed

#1

The hidden persuaders

4.0 (2)

An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.

#2

The ultra rich

1989

0.0 (0)
#3

The waste makers

1960

0.0 (0)

Reveals the tactics used by businesses to create consumer needs and desires for products that waste resources and finances in addition to undermining human values and independence.

Books

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