Edward Alsworth Ross

#2

A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants. Written by one of the world's leading marketing authorities and a well-known educator and consultant to the arts management community, the book will significantly help performing arts organizations define their goals and improve their practices and impact - while ensuring that they remain true to their artistic and public missions. From cultivating an organizationwide marketing mind-set, doing market research, and understanding your target market to delivering an effective message, designing attractive offerings, managing volunteers, and sustaining viability through fund-raising, the book covers everything you need to know to put a strategic marketing program in place and run it for the future. Standing Room Only offers dozens of examples of innovative and effective marketing strategies from performing arts organizations all over the world - strategies that will ensure that the performing arts will prosper in today's rapidly changing social, economic, and demographic climate.

#3

When Elliot Aronson, Timothy Wilson, and Robin Akert started with the first edition of social Psychology their overriding goal was simple but ambitious: capture the excitement of social psychology in a textbook. Now in its sixth edition, the authors have discovered -nbsp;through many kind letters and e-mail from professors and students -nbsp;that they have succeeded in making their book an enjoyable, fascinating story, not just a dry report of facts and figures. In their work they have found that social psychology comes alive for students when they understand the whole context of the field: how theories inspire research, why research is performed as it is, how further research triggers yet new avenues of study.nbsp;The authorsnbsp;have reached students by conveying their own fascination with the research process in a down-to-earth, meaningful way, yet have done so without sacrificing a firmnbsp;foundation on which to build the readersnbsp;understanding. Here, in its sixth edition, the authors present a rigorous, scientific approach to social psychology in anbsp;manner that continues to build on the texts legacy of engaging and fascinating students.